This is how culture
changes the world.

The first platform that turns fandom into a force for good — at massive scale.

Seed Round · $3M

Propeller  ·  Confidential  ·  March 2026

The world is on fire. Everyone feels it.

People are desperate to do something — anything — that matters. But the path from intention to impact is broken. Charities lose half their donors every year. Young people care more than ever and give less than any generation before them.

Culture is the bridge.

Propeller connects the most powerful cultural forces on earth — artists, their fans, and the causes they believe in — into a single membership platform that turns passion into lasting, recurring impact.

Revenue trajectory

$0
2025 Actual
→
$0
2026 Projected
→
$0
2027 Projected
0
Registered Members
$0
Raised for Causes
0
High-Intent Actions

Built to $5.3M on zero outside capital.

Cash flow positive. 85% gross margin. Addressing a $500B+ charitable giving market where most donors never return.

Powered by

Chappell Roan
Chappell Roan
Noah Kahan
Noah Kahan
George Strait
George Strait
Lizzo
Lizzo
J Balvin
J Balvin
Bryan Cranston
Bryan Cranston
Gracie Abrams
Gracie Abrams
Tiësto
Tiësto
The Lumineers
The Lumineers
Megan Moroney
Megan Moroney
NKOTB
NKOTB
Ashe
Ashe
Chappell Roan
Chappell Roan
Noah Kahan
Noah Kahan
George Strait
George Strait
Lizzo
Lizzo
J Balvin
J Balvin
Bryan Cranston
Bryan Cranston
Gracie Abrams
Gracie Abrams
Tiësto
Tiësto
The Lumineers
The Lumineers
Megan Moroney
Megan Moroney
NKOTB
NKOTB
Ashe
Ashe
Ashe
Ashe
The Lumineers
The Lumineers
J Balvin
J Balvin
Chappell Roan
Chappell Roan
Tiësto
Tiësto
Bryan Cranston
Bryan Cranston
Megan Moroney
Megan Moroney
Noah Kahan
Noah Kahan
George Strait
George Strait
Gracie Abrams
Gracie Abrams
Lizzo
Lizzo
NKOTB
NKOTB
Ashe
Ashe
The Lumineers
The Lumineers
J Balvin
J Balvin
Chappell Roan
Chappell Roan
Tiësto
Tiësto
Bryan Cranston
Bryan Cranston
Megan Moroney
Megan Moroney
Noah Kahan
Noah Kahan
George Strait
George Strait
Gracie Abrams
Gracie Abrams
Lizzo
Lizzo
NKOTB
NKOTB
St. Jude MAPS Everytown Human Rights Campaign Sierra Club Support + Feed Born This Way Foundation Tegan & Sara Foundation

Every face is someone who chose to show up.
Every number is someone who chose to give a damn.

How it works

The Flywheel.

Artists bring fans → Fans take action → Impact + Revenue compound

Every partnership starts the same way: an artist or creator brings their audience to Propeller. Fans join for free. They take actions — donations, petitions, social shares — and earn rewards. Some become monthly members. Their engagement generates first-party behavioral data and recurring revenue. That traction attracts the next artist. The flywheel compounds.

Recurring platform fees (15% of donations)
Performance marketing (CPA)
Sweepstakes & campaigns
Brand partnerships & live activations

Why we win

First-party dataBehavioral signals on 3.5M purpose-driven consumers — what they care about, how they act
Network effectsEvery artist brings fans who discover more artists. Supply and demand grow together
Recurring revenueMonthly memberships, not one-time gifts. Revenue that compounds, not campaigns that end
Cultural lock-inArtists don't switch infrastructure. Once integrated, Propeller becomes the engagement layer for their social impact
Culture is the wedge. Software is the scale.

Where this goes

$1 Billion
per year for causes.

→  10 million members  ←

Imagine every arena tour, every album drop, every festival becoming a moment where millions of people choose to do something that matters. That's not a dream. It's a math problem — and we've already solved the hardest part.

$3M to scale
the engine.

We didn't need capital to build a $5.3M business. We need it to build a $100M one — and to make sure the causes can't afford to wait.

The crowd is already here.
The music is already playing.
Are you in the room?

Propeller

brandon@propeller.la

Brandon Deroche, CEO  ·  Ben Kroetz, COO

Advisors: Scott Dudelson (Prodege/Swagbucks)  ·  Jeb Gutelius (Sailworks)

Confidential  ·  March 2026